Hershey Co. Announces Fall Candy Line Including Kit Kat 'Witch's Brew'
Niko Pajkovic — August 26, 2021 — Lifestyle
References: thehersheycompany & cstoredecisions
World-renowned chocolate maker The Hershey Co. has unveiled its new line of Halloween-themed candy for this fall season, which includes Kit Kat's 'Witch's Brew.' This year, the retuning, limited edition Kit Kat bar comes packed with a marshmallow-flavored creme.
The Kit Kat 'Witch's Brew' will be available for purchase throughout the United States for a limited time. And will be sold exclusively in a 9.8-ounce bag, making them ideal for Halloween handouts. Thoroughly committed to its spooky season theme, the chocolate even comes in a creepy green coating and is packaged in a wrapper adorned with an animated witch brewing her cauldron. A favorite of last year's trick-or-treaters, this updated candy bar will be sure to satisfy customers' sweet tooth this holiday season.
Image Credit: The Hershey Co.
The Kit Kat 'Witch's Brew' will be available for purchase throughout the United States for a limited time. And will be sold exclusively in a 9.8-ounce bag, making them ideal for Halloween handouts. Thoroughly committed to its spooky season theme, the chocolate even comes in a creepy green coating and is packaged in a wrapper adorned with an animated witch brewing her cauldron. A favorite of last year's trick-or-treaters, this updated candy bar will be sure to satisfy customers' sweet tooth this holiday season.
Image Credit: The Hershey Co.
Trend Themes
1. Halloween-themed Candy - There is an opportunity to create new Halloween-themed candy variations which incorporate unique flavors and packaging designs.
2. Limited Edition Products - Offering limited edition products during seasonal periods such as Halloween can create increased customer demand and drive sales.
3. Marshmallow-flavored Creme - Creating new flavors for popular candy bars, such as the marshmallow-flavored creme in Kit Kat's 'Witch's Brew', can attract new customers and increase sales.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can stay relevant by creating seasonal variations, such as Halloween-themed candy, to keep up with changing consumer preferences and drive sales.
2. Food and Beverage Industry - The food and beverage industry can offer seasonal products and variations, such as Hershey's Halloween-themed candies, to attract customers and increase sales during specific periods of the year.
3. Packaging Industry - The packaging industry can develop unique packaging designs to differentiate seasonal candy products, such as Hershey's 'Witch's Brew' Kit Kats, and help them stand out on shelves and attract customer attention.
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