Kit Kat launched a new seasonal caramelized biscuit flavor and it takes the form of a limited-edition wafer chocolate that's full of warm and comforting fall flavors. As the brand describes, there are "warm caramel notes and flavours of cinnamon and spice" that join the signature crispy wafer embedded in milk chocolate.
This treat is perfect for enjoying with a hot drink and it was inspired by the traditional flavors of speculoos, the traditional Belgian spiced cookie.
The flavors of Belgian biscuits promise to be especially popular this holiday season, as reflected in the sales of other products like lattes, mince pies, desserts and alcoholic beverages inspired by speculoos. Thanks to its presence on social media, the flavors of this key dessert ingredient are driving the sales of all sorts of comforting indulgences.