The KitKat Pops are a new twist on the brand's signature candy bar that's crafted with an alternative format in mind to help consumers more easily enjoy the taste and texture of the treat.
The product comes in classic milk and hazelnut flavors, which are both characterized by their spherical format that's easy to pop one after the other or to help with portioned enjoyment. The treat is reported to feature the same crispy texture as the original with sweet, creamy notes to boot.
The KitKat Pops are being launched in Canada where shoppers can pick them up in 170-gram bags and 70-gram cartons to accommodate sharing or on-the-go enjoyment. The treat is arriving just in time for roadtrip season to make it a great option for travelers to try out.
Image Credit: KitKat
Why This Trend Is Growing
- Spherical Candy
- Exploring alternative formats of regular candy bars through spherical shapes to create unique consumer experiences.
- Portioned Treats
- Offering smaller, portioned treats for easy, on-the-go enjoyment and sharing that are both tasty and convenient.
- Unique Flavors
- Expanding the market by offering unique flavors with an added twist to bring an exciting variety for consumers.
Industries Being Reshaped
- Candy
- The candy industry can explore alternative formats and ingredient combinations to offer innovative experiences to customers by creating exciting new twists to familiar classics.
- Packaging
- Packaging companies can provide innovative, small size packaging solutions for easy, on-the-go sharing for various products.
- Travel
- The travel industry can collaborate with snack companies to provide unique on-the-go treats to customers, creating added value to their travel experiences.
