The Wieden + Kennedy advertising agency in Portland, Oregon set up a political food truck that serves "Donald Trump's BS," which stands for baloney sandwiches with wrappers that fact check statements Trump has made during his campaign.
Wieden + Kennedy picked Portland to debut its sandwiches because it is considered the "mecca of food cart culture," and therefore was the best place to serve sandwiches that informed the consumer and potential voter, of Trump's inaccurate remarks.
The food truck offers eight custom-designed sandwich wrappers that contain five different types of baloney sandwiches. The sandwiches are named "Working-Class Hero", "Middle-Class Hero", "America-First Hero", "Border-Security Hero" and "Tell-It-Like-It-Is". While the sandwiches were free, the food truck was quite opulent. A concierge took the consumer's order and relayed it to the chef, while the menus were printed on gold-colored paper.
Why This Trend Is Growing
- Political Fact Checking
- Opportunity to create new food truck businesses or add fact-checking to existing menus to appeal to politically engaged consumers
- Interactive Event Marketing
- Opportunity to use interactive food truck experiences to engage consumers while conveying important political messages
- Premium Food Truck Offerings
- Opportunity to differentiate from traditional food truck offerings by providing elevated, concierge-style service and high-end menu items
Industries Being Reshaped
- Food Truck Industry
- The food truck industry can incorporate political themes and fact-checking into their menu offerings, in addition to providing premium experiences for their customers
- Advertising Industry
- Opportunity for advertising agencies to partner with food trucks to create interactive, politically themed marketing campaigns
- Political Campaign Industry
- Opportunity to use food trucks as a medium for getting political messages across to potential voters and increase political engagement
