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23 Examples of Millennial Non-Branding

From Branded Streetwear Bricks to Feminine Canned Wines

— June 13, 2017 — Marketing
These examples of Millennial non-branding reflect the alternative way some companies are connecting with Millennial and Gen Z consumers.

Today's youth are highly connected through technology. Social media and the Internet make it easier than ever to provide points of access for brands to consumers, to the point that Millennials and Gen Z members often are aware of how the world is constantly trying to sell to them. Instead of allowing youth to tune out this kind of content, these brands have found a way to connect with Millennial and Gen Z consumers in a tone that projects itself as 'non-branding.'

Those that appear to align their values with the targeted consumers embrace the irony of branding, or connect to their audience on a peer-to-peer capacity. Millennial non-branding experts like 'Glossier,' 'Supreme,' and 'Burger's Preist,' have all been successful at doing at least one of these things, by abandoning traditional marketing techniques for more unconventional ones.
6.8
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Popularity
Activity
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23
Millennial-Branded Personal Lubricants
Millennial-Branded Personal Lubricants
Hallelubeyah Personal Lubricant is 100% Organic
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22
Personalized Luxury Luggage
Personalized Luxury Luggage
Louis Vuitton Now Offers an In-Store Custom Patch Service
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21
Fake Feminist Ad Agencies
Fake Feminist Ad Agencies
Jane St. Shows How Brands Capitalize on Female Empowerment
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20
Relaxation-Inducing Cosmetics
Relaxation-Inducing Cosmetics
Glossier's Back-To-Reality Trio Encourages Self-Care
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19
Whimsical Luggage Collections
Whimsical Luggage Collections
Gucci's Latest Luggage Collection Features Hand-Sewn Patches
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18
Branded Streetwear Bricks
Branded Streetwear Bricks
Supreme's Newest Accessory is a Designer Brick in Red Clay
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17
Political Protest Pins
Political Protest Pins
Sagmeister & Walsh Created a Line of Anti-Donald Trumps to Combat His Views
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16
Feminist Webzine Branding
Feminist Webzine Branding
Deli Paris is an Empowering Publication Marketed to Young Women
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15
Feminine Canned Wines
Feminine Canned Wines
Ruza's Rosé is a Refreshing, Millennial-Influenced Wine
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14
Monochromatic Shampoo Branding
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
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13
Beauty Brand Conversation Stickers
Beauty Brand Conversation Stickers
The New Glossier Stickers Help Fans Express Themselves
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12
Silver Lip Glosses
Silver Lip Glosses
Milk Makeup's 'Supernova' Holographic Lip Gloss is a Cool Metallic Shade
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11
Recycled Ocean Plastic Swimwear
Recycled Ocean Plastic Swimwear
H&M's Brand 'Weekday' Makes Swim Apparel from Ocean Plastic
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10
Shameless Feminist Apparel
Shameless Feminist Apparel
INU INU's T-Shirts and Hats Encourage Women to Embrace Body Hair
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9
Ironic Sheet Mask Packaging
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
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8
Millennial-Targeted Sunscreens
Millennial-Targeted Sunscreens
This Glossier Sunscreen Goes onto the Skin Clear
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7
Retro Members-Only Bars
Retro Members-Only Bars
Soho Bar 'Disrepute' Celebrates Scandal and Secrecy
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6
Ironically Luxurious T-shirts
Ironically Luxurious T-shirts
The Newly Released Vetements 'Staff' T-Shirt Costs $175
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5
Secret Celebratory Burgers
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
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4
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
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3
Swedish Furniture-Inspired Bralettes
Swedish Furniture-Inspired Bralettes
The Fankie Collective Launched an Affordably Priced IKEA Bra
<
2
Naughty Cereal Branding
Naughty Cereal Branding
Cereal Motel is Making Cereal Branded for Adults
<
1
Feminine Cosmetics Packaging
Feminine Cosmetics Packaging
This Branding Concept Uses Soft Curves and Feminine Colors
<