This Glossier sunscreen hopes to get more Millennials using sun protection.
As a product, sunscreen can be problematic. Often it can leave a white cast, it can break out the wearer's skin or the wearer simply forgets to apply it because it doesn't fit well into their routine. Glossier has attempted to solve these common complaints with its new 'Invisible Shield.' It is a "daily sunscreen with SPF 35 that protects against UVA/UVB rays AND pollution like smog and carbon monoxide." The Glossier sunscreen goes on clear and its gel-like formula feels like water on the skin so it will never dry out the wearer's skin or leave a white film.
As a brand, Glossier is known for its Millennial-focused packaging and products. The new Invisible Shield Glossier sunscreen is available now.