While some beauty start-ups are now prioritizing customization to cater to the unique needs of individual consumers, others are offering cosmetic boosters to build upon the formulas and amplify the efficacy of products—ultimately giving the end consumer just as much control.
These cosmetic enhancers can be seen across the world of makeup and skincare, in the form of products to boost SPF protection, skin health, coverage or luminosity.
There are now plenty of cosmetic boosters specifically for the skin, but there are also some emerging examples of solutions for the hair and underarm area. D.S. & Durga's recently launched 'I Don't Know What' as a fragrance enhancer, which has a scent of its own that can be used with other perfumes to add complexity.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
