While there are a number of highlighter cosmetics that have launched over the last year with innovative jelly formulas, Nuest is setting itself apart with a range of Magical Jelly Highlighters that are available in five bold shades. The Magical Jelly Highlighters are offered in Pink Luster, Metallic Bronze, Gold Rush, Ruby Kiss and Twinkle Star, each of which can be used to accentuate one's best features with a highly pigmented color and shimmer. Due to the unique formula of the product, Nuest notes that its Magical Jelly Highlighters may even be mixed into one's foundation to provide an all-over dewy glow.
The products are packaged in jars that come in miniature purses, making the unboxing experience all the more charming.
Across the cosmetics industry, jelly-based products are becoming popular among brands that want to offer formulas that are both moisturizing and soothing.