The haircare brand OUAI is offering a Curl Jelly – a uniquely textured hair product that seeks to enhance the appearance of users' hair.
The Curl Jelly has a unique formulation, since unlike most other curl-defining products it comes in a jelly-like consistency rather than in a spray or mousse formulation. The gel and oil combination contains silk proteins that moisturize and soften the hair, while simultaneously blocking the negative effects that humidity can have on curls in the summer months. With its inclusion of keratin, the product enhances and defines curls while also repairing damaged locks.
OUAI's Curl Jelly is easy to use, as all consumers need to do is apply a small amount to damp hair and then let it air dry.