The new Urban Decay 'Velvetizer' is unlike any other product on the market.
'The Velvetizer Translucent Mix-In Medium' is a super fine power that when mixed into your favorite liquid foundation to create more coverage. This is a fantastic product for those who travel frequently but require foundations with different intensities of coverage. Instead of carrying around multiple bottles of product, any light coverage foundation can be turned into a medium or full coverage product in seconds.
To use, simply dispense your favorite foundation, tap out a dime-sized amount of the Urban Decay Velvetizer, mix and apply to the skin. This product does slightly change the finish of your foundation as it will make it slightly more matte, but you won't feel a change in weight of the product from normal use.
What's Driving This Trend
- Translucent Mix-in Mediums
- Creating custom coverage by mixing translucent powders into liquid foundations is a disruptive innovation opportunity.
- Travel-friendly Foundation Solutions
- Developing portable products that allow travelers to adjust foundation coverage levels without carrying multiple bottles is a disruptive innovation opportunity.
- Multi-functional Makeup Products
- Designing makeup products with mix-in mediums that offer versatility and customization options is a disruptive innovation opportunity.
Who This Affects Most
- Cosmetics
- The cosmetics industry can explore the creation of translucent mix-in mediums to enhance the coverage options of liquid foundations.
- Travel Accessories
- The travel accessories industry can design portable mix-in mediums that allow travelers to conveniently adjust the coverage of their foundation.
- Beauty Technology
- The beauty technology industry can develop innovative solutions that enable users to create custom foundation coverage by mixing in powders.
