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Top 100 Cosmetic Trends in August

From Color-Correcting Hair Kits to Gel Makeup Applicators

— August 27, 2017 — Fashion
These August 2017 cosmetic trends feature everything from bath bomb-inspired makeup looks, to collagen beauty beverages that help consumers to look and feel youthful from the inside out.

Although most of the products in this grouping of August 2017 cosmetic trends come from celebrated beauty brands and influencers, there's a few examples that fall out of these categories as well. One of the most unique is probably Chez Maxim Oriental, a Montreal-based restaurant who gifts its diners with face masks instead of mints. With this, the restaurant gives those who visit a mini spa treatment when they return home -- promoting them to make a return visit while allowing them to explore different beauty products.

Also featured is the new eyeshadow collection from Strobe Cosmetics. Dubbed the 'Bay of Dragons Collection,' the brand's new offering takes advantage of the newly revitalized hype surrounding Game of Thrones by offering a themed palette that's inspired by Daenerys Targaryen's dragon children.
5.8
Score
Popularity
Activity
Freshness
100
Almond Skin-Cleansing Balms
Almond Skin-Cleansing Balms
Nyakio's Cleansing Oil Balm Moisturizes the Skin as It Cleans It
<
99
Hydrating Eye Serums
Hydrating Eye Serums
Kate Somerville's Wrinkle Warrior Reduces Dark Circles and the Signs of Aging
<
98
Aloe-Based Bite Relief Products
Aloe-Based Bite Relief Products
The 'SOS Solution for Bites' is Vegetarian Society-Approved
<
97
Long-Lasting Concealer-Foundation Hybrids
Long-Lasting Concealer-Foundation Hybrids
The Stila All Day Foundation Covers Up Imperfections
<
96
Anti-Pollution Tinted Sunscreens
Anti-Pollution Tinted Sunscreens
Clarins' UV PLUS Protects Against Environmental Pollutants
<
95
Soothing After-Sun Creams
Soothing After-Sun Creams
Burt's Bees After Sun Soother is Able to Calm Irritated Skin
<
94
Affordable Infused Facial Shimmers
Affordable Infused Facial Shimmers
Elf Cosmetics' Facial Whip Comes in a Range of Flattering Tones
<
93
Richly Pigmented Eye Shadows
Richly Pigmented Eye Shadows
Anastasia Beverly Hills Unveiled Its Second Eye Shadow Palette
<
92
Carbonated Facial Creams
Carbonated Facial Creams
Botanic Farm Has a Uniquely Formulated Cream for the Face
<
91
Eye-Hydrating Jellies
Eye-Hydrating Jellies
Estee Lauder's Radiant Eye Jelly Brightens Skin's Appearance
<
90
Male-Targeting Eye Gels
Male-Targeting Eye Gels
Menaji's 911 Eye Gel Works to Tighten and Rejuvenate Tired Skin
<
89
Keratin-Based Brow-Enhancing Serums
Keratin-Based Brow-Enhancing Serums
neuBROW Seeks to Thicken and Define Eyebrows
<
88
Skin-Lifting Overnight Masks
Skin-Lifting Overnight Masks
The Plantscription Mask Enhances Skin's Firmness Overnight
<
87
Cooling Scented Aloe Lotions
Cooling Scented Aloe Lotions
Bath & Body Works' Aqua Cool Aloe Lotion Blends in with Ease
<
86
Blemish-Clearing Oils
Blemish-Clearing Oils
Sunday Riley's U.F.O Face Oil Clears Congested Pores with Salicylic Acid
<
85
Travel-Sized Cleanser Kits
Travel-Sized Cleanser Kits
These Peter Thomas Roth Skin Cleansers Suit a Variety of Skin Types
<
84
Papaya-Based After Sun Lotions
Papaya-Based After Sun Lotions
The Hawaiian Tropic Brand Offers a Lotion for Irritated Skin
<
83
Creamy Satin Lipsticks
Creamy Satin Lipsticks
The New NYX Lipstick Collection Provides Precise Color Application
<
82
Cream Highlighting Wands
Cream Highlighting Wands
Charlotte Tilbury's Beauty Light Wand Features a Sponge Tip Applicator
<
81
Ice Cream-Inspired Makeup Brushes
Ice Cream-Inspired Makeup Brushes
This New e.l.f. Brush Helps to Blend Makeup More Evenly
<
80
Nutrient-Rich Dual-Purpose Hair Oils
Nutrient-Rich Dual-Purpose Hair Oils
QUAI's Hair & Body Oil is a Convenient Way to Add Hydration
<
79
Thrill Ride Colognes
Thrill Ride Colognes
The Dark Ride Cologne Smells Like Your Favorite Theme Park Rides
<
78
Affordable Dual-Purpose Blush Sticks
Affordable Dual-Purpose Blush Sticks
The Sephora Collection Blush & Luminizer is Great for Travel
<
77
Post-Meal Sheet Masks
Post-Meal Sheet Masks
Montreal's Chez Maxim Oriental Gives Out Face Masks Following Meals
<
76
Style-Extending Hair Sprays
Style-Extending Hair Sprays
The Oaui 'Memory Mist' Extends Hairstyles with Memory Polymers
<
75
Cloudberry-Infused Child Soaps
Cloudberry-Infused Child Soaps
The Good Bubble Bish Bash Bosh! Hair & Body Wash is Natural
<
74
Brow-Building Fiber Makeup
Brow-Building Fiber Makeup
Topipik Offers a Kit Designed to Enhance Eyebrows in a Natural Way
<
73
Rosy Metallic Eye Shadows
Rosy Metallic Eye Shadows
These Shades of Stila's Magnificient Metals Eye Shadows are Reflective
<
72
Lightweight Honey Moisturizers
Lightweight Honey Moisturizers
Farmacy's Honey Drop Moisturizer is Rich in Antioxidants
<
71
Tea-Based Men's Skincare
Tea-Based Men's Skincare
The Face Shop's THE FRESH FOR MEN Hydrating Fluid Soothes Irritated Skin
<
70
Skin-Brightening SPF Moisturizers
Skin-Brightening SPF Moisturizers
Juicy Beauty Offers a Gentle Facial Lotion with SPF
<
69
Radiance-Boosting Vitamin C Masks
Radiance-Boosting Vitamin C Masks
Tatcha's Violet-C Masks Give Users a Soft and Youthful Look
<
68
High-Performance Shave Creams
High-Performance Shave Creams
The Mavericks SHAVE Shaving Cream is Ideal for Sensitive Skin
<
67
Foundation Mix-In Mediums
Foundation Mix-In Mediums
Urban Decay's Velvetizer Instantly Gives Foundation More Coverage
<
66
Gel Makeup Applicators
Gel Makeup Applicators
Smashbox's Gel Cushion Applicators Blend Products in a More Sanitary Way
<
65
Fantasy Show-Themed Eyeshadows
Fantasy Show-Themed Eyeshadows
Strobe Cosmetics is Offering Eyeshadows Inspired by Game of Thrones
<
64
Sorbet-Inspired Designer Fragrances
Sorbet-Inspired Designer Fragrances
Prada's Candy Gloss Scent Features Sweet and Musky Notes
<
63
Video Vixen Cosmetic Collections
Video Vixen Cosmetic Collections
Karrueche's Fem Rosa Colourpop Makeup Collection is Rose-Inspired
<
62
Marbled Makeup Sponges
Marbled Makeup Sponges
These New Beautyblenders Have Pink and White Swirl Designs
<
61
Universal Eye Shadow Shades
Universal Eye Shadow Shades
The Natural Love Eye Shadow Collection Complements All Skin Tones
<
60
Biodegradable Body Wipes
Biodegradable Body Wipes
YUNI's Shower Sheets Are the Perfect On-the-Go Hygiene Solution
<
59
Stereotype-Inspired Eye Palettes
Stereotype-Inspired Eye Palettes
The MAC 'Basic Bitch' Palettes is Named for its Wearable Colors
<
58
Color-Correcting Hair Kits
Color-Correcting Hair Kits
Kérastase Reflection Chromatique Helps to Maintain Hair Color at Home
<
57
Refillable Luxury Lipsticks
Refillable Luxury Lipsticks
Hourglass Cosmetics' 'Confession' Line Boasts Sleek, Refillable Shells
<
56
Potent Vitamin C Capsules
Potent Vitamin C Capsules
The Exuviance Brand Offers Vitamin C Capsules for the Skin
<
55
Musky Heroine-Inspired Fragrances
Musky Heroine-Inspired Fragrances
Jean Paul Gaultier's Wonder Woman Perfume is a Limited Edition
<
54
Superfood-Integrated Skincare Kits
Superfood-Integrated Skincare Kits
First Aid Beauty's Cleanse and Prime Kits Illuminate the Skin
<
53
Iconic Candy Lip Balms
Iconic Candy Lip Balms
The Jelly Belly and Hershey's Movie Mix Lip Balms are Sweetly Inspired
<
52
Hydrating Sunscreen Gels
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
<
51
Astrological Fragrance Collections
Astrological Fragrance Collections
Demeter's Zodiac Collection Introduces Scents for Each Sun Sign
<
50
Purifying Charcoal Cleansers
Purifying Charcoal Cleansers
Brickell's Purifying Charcoal Face Wash Boasts Deep Cleansing Power
<
49
Lip Color Amplifiers
Lip Color Amplifiers
The YSL Vernis À Lèvres Amplifier Changes the Tone of Any Lip Color
<
48
Concentrated Skin-Illuminating Cosmetics
Concentrated Skin-Illuminating Cosmetics
Tatcha's Night Concentrate Enhances the Skin Overnight
<
47
Multi-Sensory Perfumes
Multi-Sensory Perfumes
Dent Au Lait is a Perfume That Aims to Evoke Childhood Memories
<
46
Edgy Patchouli Perfumes
Edgy Patchouli Perfumes
Kat Von D's Sinner Perfume Has Notes of Cool Spices
<
45
Convenient Eyebrow Stamps
Convenient Eyebrow Stamps
The i-Envy Brow Stamp Makes Filling In Brows a Simpler Process
<
44
Multipurpose Skin Powders
Multipurpose Skin Powders
The Everything Powder Can Be Used to Treat a Range of Skin Concerns
<
43
Glossy Eye Pens
Glossy Eye Pens
The Milk Makeup Eye Vinyl Gives the Eye a Glossy, Lived-In Look
<
42
Magnetic Face Masks
Magnetic Face Masks
Elf Cosmetics' Magnetic Mask Kit Lifts Away Impurities on the Face
<
41
Male-Specific Color Correctors
Male-Specific Color Correctors
FORMEN's Under Eye Concealer + PRO Palette Evens and Brightens Skin
<
40
Silicone Egg-Shaped Makeup Applicators
Silicone Egg-Shaped Makeup Applicators
Rudela + Co's SILC/BLENDER Applies Foundation and Concealer
<
39
Gel-Based Facial Mists
Gel-Based Facial Mists
Elf Cosmetics' Gel Mist is Packed With
<
38
Targeted Miniature Sheet Masks
Targeted Miniature Sheet Masks
Kocostar Offers Sheet Masks to Specifically Target Problem Areas
<
37
Mermaiden Highlighter Palettes
Mermaiden Highlighter Palettes
Bitter Lace Beauty's 'Mermaid Dreams Bundle' Has Shimmering Colors
<
36
Sleek Dual-Purpose Makeup Palettes
Sleek Dual-Purpose Makeup Palettes
lilah b.'s Divine Duo Can Add a Pop of Color to Lips and Cheeks
<
35
Reusable Makeup-Removing Cloths
Reusable Makeup-Removing Cloths
Sephora's Black Magic Eye Makeup Cloths Can Be Used on Their Own
<
34
Natural Brow-Thickening Serums
Natural Brow-Thickening Serums
VegaBROW Was Designed to Create Thicker and Fuller Eyebrows
<
33
Moody Lip Kits
Moody Lip Kits
The Kat Von D Beauty 'Greyscale Mini Lip Duo' Features Charcoal Liquid Lipsticks
<
32
Converted Ocean Plastic Packaging
Converted Ocean Plastic Packaging
Lush Cosmetics is Seeking Out New Eco-Friendly Packaging Items
<
31
Luminizing Face Oils
Luminizing Face Oils
Josie Maran’s Argan Oil Moonstone Drops Prime and Highlight the Face
<
30
Magical Bath Bombs
Magical Bath Bombs
Lush Cosmetics UK Launched a Color-Changing 'Dark Arts Jelly Bomb'
<
29
Truffle-Infused Mud Masks
Truffle-Infused Mud Masks
Estee Lauder's Re-Nutriv Ultimate Diamond Mask is Clarifying & Luxurious
<
28
Overnight Creamy Hair Masks
Overnight Creamy Hair Masks
Sephora's Hair Sleeping Mask Can Be Used For All Hair Types
<
27
Mix-and-Match Makeup Palettes
Mix-and-Match Makeup Palettes
Make Up For Ever's Artist Face Color Range is Fully Customizable
<
26
Teen Film Makeup Brushes
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
<
25
Small-Footprint Beauty Retailers
Small-Footprint Beauty Retailers
'Sephora Studio' is a New Store with Same-Day Ordering
<
24
Male-Targeted Concealer Sticks
Male-Targeted Concealer Sticks
The 'Men Pen' is a Pocket-Sized Product for Covering Blemishes
<
23
Reactive Color-Changing Lip Balms
Reactive Color-Changing Lip Balms
The Winky Lux Glimmer Balm Changes Color Based on the Individual
<
22
$1 Cosmetic Retailers
$1 Cosmetic Retailers
'Miss A' Offers All Beauty Products on Its Site for Just One Dollar
<
21
Men's Body-Sculpting Creams
Men's Body-Sculpting Creams
The FIT Pec & Ab Sculpt Creme Makes Users' Skin Appear More Toned
<
20
Male Skincare Collections
Male Skincare Collections
STOER's Men's Skincare Includes Serums, Face Washes, Scrubs and More
<
19
Pirate-Themed Makeup Lines
Pirate-Themed Makeup Lines
The LORAC Pirates of the Caribbean Range is Inspired by the New Film
<
18
Multi-Use Beauty Powders
Multi-Use Beauty Powders
'Wowder' Promises a "Real-Skin Finish" in Three Adaptable Shades
<
17
Bath Bomb-Inspired Makeup
Bath Bomb-Inspired Makeup
Kimberley Margarita Creates Elaborate Looks Inspired by Lush's Products
<
16
Cat Milk Lip Glosses
Cat Milk Lip Glosses
Applying This Lip Gloss from 'Felissimo' Feels Like Kissing a Kitten's Nose
<
15
Stone-Like Skincare Packaging
Stone-Like Skincare Packaging
The Face Shop's Retouching Cushion Boasts a Nature-Inspired Design
<
14
Fragrance Blending Kits
Fragrance Blending Kits
Demeter's 'Foolproof Blending Trio' Lets Users Create a Custom Scent
<
13
Luxury Eco-Friendy Cosmetics
Luxury Eco-Friendy Cosmetics
Kjaer Weis is the First Luxury Organic and Eco-Friendly Makeup Line
<
12
Cat Feces-Based Skincare
Cat Feces-Based Skincare
The Hermetise Skincare Regimen Costs $5,000 and Contains Cat Excrement
<
11
Limited Edition Flexible Soaps
Limited Edition Flexible Soaps
Bath & Body Works is Bringing Back Its Shapeable Soaps
<
10
Overnight Facelift Patches
Overnight Facelift Patches
The SiO Beauty Facelift Set Prevents and Reduces Wrinkles at Night
<
9
Restorative Nail Masks
Restorative Nail Masks
Le Mini Macaron Makes "Masks" to Pamper One's Nails
<
8
Collagen Beauty Beverages
Collagen Beauty Beverages
'IVI Collagen' is a Japanese-Inspired Collagen Beverage
<
7
Color-Changing Blushes
Color-Changing Blushes
Lipstick Queen's Black Lace Rabbit Blush Goes From Black to a Cherry Color
<
6
Video Game Cosmetics Collections
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
<
5
Raver Beauty Editorials
Raver Beauty Editorials
This Neon Makeup Series Spotlights Beauty Looks by Emma Miles
<
4
Genitalia Care Collections
Genitalia Care Collections
The Perfect V Offers Cosmetic Products for the Vulva
<
3
Superhero Cosmetics Collections
Superhero Cosmetics Collections
The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
<
2
Childlike Designer Cosmetics
Childlike Designer Cosmetics
The Moschino X Sephora Makeup Line is Accessibly Priced
<
1
Selfie-Friendly Sheet Masks
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
<