The Shu Uemura x Super Mario Collection is Focused on Playtime

 - Jul 12, 2017
References: & refinery29
The Shu Uemura x Super Mario cosmetics collaboration has been announced by an interview with Shu Uemura's creative director Kakuyasu Uchiide.

This nostalgic cosmetics collection will be available just in time for the holiday season and will feature exclusive packaging and products with a Super Mario theme. In an interview with WWD, Uchiide discussed the brands intention behind the collection. "This collection is not so much about creating, but it is about playing...I want people to be able to play with their individual style."

One of the stand-out pieces in the Shu Uemura x Super Mario line is the double-ended eyeliner pen. One end features a jet black felt tipped eyeliner pen and the other end is a 'Super Star' stamp to finish any look with a playful beauty mark.