FORMEN's Under Eye Concealer + PRO Palette is a three-in-one color corrector that helps to even and buff out skin. Ideal for concealing under eye bags or dark circles, this handy palette offers an on-the-go, and convenient solution to a tired complexion.
As male-specific skincare collections become more mainstream, the demand for men's makeup is also on the rise. This is thanks to Millennials' appreciation for self care rituals which help this demographic unwind after a stressful day. In addition to its affinity for relaxing personal care routines, this group also demands quick and effective skincare solutions for days when time is limited, or when looking to reverse the effects of a late night out.
This FORMEN Under Eye Concealer + PRO Palette is an all-in-one set that smooths out skin effectively, while being subtle enough even for first time makeup users.
What's Driving This Trend
- Male-specific Skincare
- The rising demand for male-specific skincare products presents a disruptive innovation opportunity to create targeted cosmetic solutions for men.
- Men's Makeup
- The increasing popularity of men's makeup among Millennials opens up avenues for disruptive innovation in the cosmetic industry catering specifically to male consumers.
- Quick and Effective Skincare
- The need for quick and effective skincare solutions provides an opportunity for disruptive innovation in the development of efficient and time-saving skincare products.
Who This Affects Most
- Men's Skincare
- The growth of male-specific skincare collections creates disruptive innovation opportunities within the men's skincare industry to develop novel products and formulations.
- Cosmetics
- The increasing demand for men's makeup calls for disruptive innovation within the cosmetics industry to create inclusive and diverse cosmetic lines for male consumers.
- Personal Care
- The desire for quick and effective skincare solutions opens up disruptive innovation opportunities within the personal care industry to provide efficient and convenient products for busy individuals.
