This cat feces skincare routine by Hermetise is one of the more unique ways to get healthy, ageless skin.
The Hermetise Kopi Luwak Anti-Pollution Oxygen Brightening Treatment is a three-step system that costs a total of almost $5,000. To make this fancy skincare system, a farmer collects the dung of a Civet cat. This Asian cat loves to eat the cherry beans of Kopi Luwak coffee (the most luxurious coffee in the world) but its body cannot properly digest the beans so they undergo a special fermentation process. When the cat excretes the fermented beans, they are collected by a farmer who washes, dries and roasts the beans into coffee. This coffee is then used as an active ingredient in the Hermetise Kopi Luwak Anti-Pollution Oxygen Brightening Treatment.
This cat feces skincare system also contains 24K gold and is said to brighten, tighten, moisturize and balance the pH of one's skin.
Why This Trend Is Growing
- Unconventional Skincare Ingredients
- Innovative skincare companies can explore the use of unconventional ingredients, like cat feces, to differentiate themselves in the market.
- Luxury Skincare
- There is an opportunity for skincare companies to create luxury, high-end skincare products that cater to consumers who are willing to pay a premium for unique ingredients and experiences.
- Eco-friendly Beauty
- The use of natural, sustainable, and ethical ingredients, like the Kopi Luwak coffee beans used in the Hermetise skincare regimen, can appeal to consumers who prioritize eco-friendliness and ethical production.
Industries Being Reshaped
- Skincare Industry
- Skincare companies can incorporate unconventional and luxurious ingredients into their products to create a unique selling point.
- Coffee Industry
- Coffee companies can explore new ways to utilize and monetize the byproducts of coffee fermentation, such as the fermented Kopi Luwak beans used in the Hermetise skincare regimen.
- Sustainable and Ethical Beauty Industry
- Companies in the sustainable and ethical beauty industry can focus on using eco-friendly ingredients, like the Kopi Luwak coffee beans, and ethical production practices to appeal to consumers who prioritize these values.
