The new Stila All Day Foundation and Concealer offers the perfect solution to people with oily skin, who find that their makeup tends to slide off throughout the day – particularly when it is warm or humid outside.
The makeup comes in a chic bottle that contains two different products – a foundation and a concealer. The foundation is free of oil and has a matte finish, while inside the cap of the product is a creamy refillable concealer that can be used to cover up dark circles under the eyes, and any imperfections the foundation could not.
The Stila All Day Foundation and Concealer is packed with "15 bio-available vitamins, minerals and antioxidants," and comes in varying shades that range from light to dark.
Why This Trend Is Growing
- Long-lasting Makeup Products
- Opportunity for cosmetic companies to develop long-lasting makeup products that cater to people with oily skin.
- Multi-functional Makeup
- Opportunity for cosmetic companies to create multi-functional makeup products that combine foundation and concealer to cater to busy consumers.
- Matte Finish Makeup
- Opportunity for cosmetic companies to capitalize on the trend towards matte finish makeup for a flawless, long-lasting look.
Industries Being Reshaped
- Cosmetics
- Cosmetics industry can develop new products and formulations that cater to people with oily skin, with multi-functional and long-lasting benefits.
- Beauty
- Opportunity for the beauty industry to embrace long-lasting makeup formulations that cater to busy consumers.
- Skincare
- Skincare industry can create products that complement long-lasting makeup products and offer protection and nourishment for the skin.
