French fashion designer Jean Paul Gaultier released a limited edition Wonder Woman perfume in celebration of the superhero's resurgence in the 2017 Patty Jenkins-directed film that starred Gal Gadot.
Like many of the designer's other scents, the Wonder Woman perfume comes in a bottle that emulates a woman's silhouette, with the hourglass shape containing the rosy pink liquid. Covering the majority of the bottle is a metallic finish, which represents the armor that that Amazonian princess wears throughout the film. Overlaying the metallic finish is a cartoon representation of the character as well, who dons her classic patriotic ensemble.
Jean Paul Gaultier's Wonder Woman perfume is marked by warm scents of amber, rose, vanilla, and rum, making for a versatile fragrance that can be worn for virtually any occasion.
What Makes This Trend Stand Out
- Superhero-inspired Fragrances
- More fashion designers will release fragrances that are inspired by characters from superhero movies.
- Customer-centric Packaging
- More fragrances will come in bottles that mimic the silhouette of the intended target market in a customer-centric approach.
- Collaborative Marketing Campaigns
- More marketing campaigns will involve collaborations between beauty and entertainment industries.
Sectors Adopting This
- Fashion
- More fashion brands will partner with entertainment franchises to release limited edition products in celebration of blockbuster releases.
- Beauty
- More fragrances will be marketed towards niche markets, such as superhero fans, offering greater personalization and exclusive experiences for customers.
- Entertainment
- Entertainment franchises will partner with beauty brands to diversify marketing and to celebrate famous characters within cinematic universes.
