These beauty offerings are definitely age-fluid and are bound to delight the modern day consumer. Drawing inspiration from the whimsical narratives of Disney's fairy tales or the empowering messages of superheroes like Wonder Woman, cosmetic brands are adopting a cartoonist approach to packaging.
From Luxie's soft pink brush set that taps into the aesthetic of the beloved Princess Jasmine from Aladin to Kiehl's Mickey Mouse-inspired charitable collection, the cartoon-referencing beauty offerings are absolutely lovely. On one hand, these products make for the ideal present for a little girl or boy who is interested in the world of makeup. On the other hand, the beauty offerings contain a nostalgic factor that will strongly appeal to the Millennial generation who grew up watching Disney.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
