Korean beauty brand LAPCOS offers a series of makeup products that were made in collaboration with Disney, with Mickey and Minnie Mouse complementing the packaging of the many different compacts, eyeshadow palettes, lipsticks, creams, and more.
Although the collection was previously only available overseas, POPSUGAR reports that it can now be shipped within the US if consumers purchase the products through a Singapore-based website called The Cosme Box, which provides free international shipping on orders over $100.
The LAPCOS collection offers something for every makeup-loving Disney fan, with its versatile eyeshadow palette boasting a number of neutral shades, its color-correcting cushion compacts coming in various shades, and its lip products ranging from subtle pinks to vivid reds.
What Makes This Trend Stand Out
- Disney-branded K-beauty Collections
- Opportunity to capitalize on the growing demand for co-branded beauty products that target specific consumer niches.
Sectors Adopting This
- Beauty and Cosmetics
- Disruptive innovation opportunity to create co-branded beauty collections that tap into popular culture and fandoms.
