These collaborative beauty innovations range from celebrity-backed skincare to co-branded sci-fi scents -- like Keep Me Cosmetics' limited edition range of Star Wars-inspired perfumes.
When looking at unexpected skincare collaborations, standouts include The Face Shop's many pop culture-themed offerings including a range that pays homage to famous cartoon family The Simpsons. In addition to The Face Shop x The Simpsons collection, other notable examples include Byredo's unexpected partnership with Swedish design retailer IKEA. The fragrance brand's unique venture takes its signature product to new heights by exploring the "scent of a retailer."
Other examples to note include a Smashbox and Nicol Concilio partnership which resulted in a new packaging design for the makeup brand's iconic Photo Finish Primer Water. The cult product is a favorite among beauty bloggers including Concilio whose is best known for her beauty and lifestyle content on YouTube.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
