The makeup label 3CE and Maison Kitsuné have teamed up for a second time to launch a new cosmetics campaign that's sure to help consumers achieve a natural summer glow.
In the previous collection the brand released rich-toned offerings that were perfect for the cooler months, but the brand wanted the newer collection to embody the light and airy feel of the spring season. The co-branded offerings include lip crayons, lip tints, eye shadow palettes and even glittery eye liners, helping one seamlessly transition into the new season. So far, standouts from the line include the velvet lip crayon, which arrives in three universally flattering shades of pastel coral, burgundy and rosy pink.
Image Credit: 3CE
What's Driving This Trend
- Co-branded Cosmetic Collections
- Opportunity for brands to collaborate and create unique makeup collections that cater to different seasons.
- Natural Summer Glow
- Growing trend of consumers seeking makeup products that enhance a natural, summery look.
- Versatile Lip Products
- Increased demand for lip crayons and tints that offer a range of flattering shades.
Who This Affects Most
- Cosmetics
- Innovation in the cosmetics industry through collaborations, seasonal collections, and the development of products that enhance a natural, summery glow.
- Fashion
- Opportunity for fashion brands to partner with makeup labels to create co-branded collections that align with their seasonal collections.
- Retail
- Retailers can capitalize on the trend of co-branded cosmetic collections by featuring exclusive collaborations in their stores or online platforms.
