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Co-Branded Setting Mists

Supergoop and MILLY Launched a Limited-Edition Setting Mist

— April 21, 2018 — Fashion
Supergoop and contemporary women's brand MILLY collaborated on a limited-edition setting mist that can be used to effortless layer sun protection atop one's makeup.

The Supergoop! x MILLY Limited-Edition Defense Refresh Setting Mist features antioxidant-rich ingredients, plus soothing peppermint, spearmint and rosemary leaf oils for added cooling, balancing and shielding from free radical damage.

Although it is not visible from the outer packaging, the product takes the form of a bi-phase formula that must be disrupted by shaking before use. After the makeup-setting and UV protection ingredients have been adequately combined, the product can be lightly misted over one's face and reapplied throughout the day as needed. The formula is water resistant up to 40 minutes and also boasts skincare benefits, such as oil control and complexion-balancing properties.
Trend Themes
1. Co-branded Beauty Products - Collaborations between beauty brands to create unique and innovative products for consumers.
2. Multifunctional Beauty Products - Products that serve multiple purposes, such as combining sunscreen and makeup setting properties.
3. Bi-phase Formulas - Beauty products that require mixing before use to create a more effective formula.
Industry Implications
1. Beauty and Personal Care - Opportunities for beauty brands to collaborate and create unique products that meet the needs of consumers.
2. Cosmetics - Innovations in multifunctional makeup products that save time and offer additional skincare benefits.
3. Skincare - Innovations in bi-phase formulas to create more effective and unique skincare products.
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