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'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive

 - Aug 13, 2017
References: maybelline & revelist
The Maybelline X Shayla cosmetics collection is Maybelline's first ever influencer-created cosmetics collection.

While the brand is familiar with bringing social media ambassadors on board, in its 100-year-old history Maybelline has never tapped a social media personality to create a full cosmetics collection. In a move to promote inclusivity, the lucky influencer for this collaboration is slatted to be Shayla Mitchell of 'MakeupShayla.'

Not all of the products in this line have been released yet, but fans correctly guessed the existence of the City Mini x Shayla shadow palette. The colors in this eyeshadow palette consist of shimmery neutrals with deep pink and mauve undertones. Fans will have to wait until the release of the rest of the collection for now, but the interest already generated around the Maybelline X Shayla collection suggests it will be a hit.