Too Faced's new festival-themed collection offers makeup wearers a wide range of shimmering products that feature mystical unicorn motifs.
The brand has teamed up with country music star RaeLynn to offer a whimsical collection of highlighters, lip glosses and palettes that are set for release in early 2018. Although little is known about the unique collaboration, the brand has teased a rainbow colored eye shadow, and a "periwinkle brush with rainbow-tinted bristles." The line also features a refreshing facial setting spray, that's sure to keep one's makeup in place for the entirety of the night, while providing an even illumination.
Each product was designed to illuminate one's natural features, while offering a glistening and mystical finish.
What's Driving This Trend
- Festival-themed Cosmetic Collections
- Opportunity for cosmetic brands to create themed collections inspired by festivals, combining fun and whimsical designs with shimmering and illuminating products.
- Collaborations with Influencers
- Opportunity for brands to partner with popular influencers, like Too Faced did with RaeLynn, to create unique and highly anticipated product lines that appeal to a specific target audience.
- Mystical and Fantasy-inspired Beauty
- Opportunity for brands to tap into the growing demand for mystical and fantasy-themed beauty products, allowing consumers to transform their everyday makeup routine into a magical experience.
Who This Affects Most
- Cosmetics
- Cosmetic brands can leverage festival-themed collections to capture the attention of consumers who are looking for playful and unique makeup options.
- Fashion and Music Collaboration
- Fashion and music industries can explore partnership opportunities to create festival-themed collections that incorporate both clothing and cosmetics, offering consumers a complete festival look.
- Social Media and Influencer Marketing
- Social media platforms and influencer marketing agencies can capitalize on the popularity of festival-themed beauty products by promoting and partnering with brands to reach their target audience of makeup enthusiasts and festival-goers.
