The makeup brand Smashbox is offering an updated series of its Photo Finish Primer Water, as the new bottles’ designs were made in collaboration with Nicol Concilio.
The product is known for its three-in-one functionality, as it is able to hydrate the skin due to its refreshing water base, gives skin a smooth surface prior to makeup application to enhance the appearance of makeup, and can be used to set makeup in place after it’s been applied.
The Photo Finish Primer Water x Nicol Conilio collection comes in three different scents that include a So Chill Coconut, Serene Green which smells like cucumber and melon, and a Centering Citrus which contains notes of blood orange and grapefruit.
Why This Trend Is Growing
- Water-based Primers
- The popularity of water-based primers in the cosmetic industry presents an opportunity for brands to innovate and develop new formulations.
- Collaborative Design
- Collaborating with influencers or artists like Nicol Concilio can drive product innovation and appeal to a wider audience.
- Multi-functional Products
- Creating multi-functional primers that hydrate, prepare, and set makeup offers an opportunity to cater to consumers' needs for convenience and efficiency.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can explore the potential of water-based primers and collaborative design to stay ahead of competitors and meet consumer demands for innovative beauty products.
- Fashion & Beauty Influencers
- Fashion and beauty influencers can leverage their partnerships with brands to co-create products, offering unique and personalized offerings to their followers.
- Event Planning
- Event planners can use scented primers like the Photo Finish Primer Water x Nicol Concilio collection to enhance sensory experiences for attendees at events like weddings or corporate functions.
