Beauty brand BH Cosmetics joined forces with popular German beauty blogger Marvyn Macnificent to come up with a new eyeshadow and highlighting palette.
The palette, descriptively called the '13 Color Shadow & Highlighter Palette,' comes with a total of 10 different eyeshadows and three highlighters. The shadows range from light beige and deep brown, to vivid hot pink and turquoise. Additionally, there's plenty of hues that fall in the middle to play with, such as a sparkling peach and plum. The three highlighters are contained in heart shapes in the middle of the package, and are packed with shimmer to accent the key areas on their user's face.
In order to reflect the set of colors that the palette contains, BH Cosmetics and Marvyn Macnificent decorate the exterior in a light pink and white that's contrasted with blue and burgundy lettering, which opens up to reveal unicorn illustrations and rainbows.
Why This Trend Is Growing
- Rainbow Unicorn-themed Products
- Opportunity for beauty brands to collaborate with influencers and target Gen Z consumers who gravitate towards fun and unique packaging.
- Multi-functional Makeup Products
- Opportunity for makeup brands to cater to consumers who are looking for versatility in their products by combining eyeshadows and highlighters in one palette.
- Shimmer and Sparkle Products
- Opportunity for beauty brands to tap into the growing popularity of glitter and shimmer in makeup products, especially among younger consumers.
Industries Being Reshaped
- Beauty and Cosmetics
- Brands can create buzz and increase sales by collaborating with social media influencers to create limited edition makeup products.
- Fashion and Apparel
- Clothing brands can incorporate rainbow and unicorn themes into their designs to appeal to younger consumers who are drawn to playful and colorful styles.
- Graphic Design and Packaging
- Opportunity for designers to create unique and eye-catching packaging for beauty and fashion products that showcase bold colors and whimsical designs.
