Korean cosmetics company 'The Face Shop' has teamed up with 'Marvel' to create an Avengers cosmetics collection.
The Face Shop is known for releasing huge collections of cosmetics as opposed to the three to ten piece collections North Americans are used to. In comparison, The Face Shop X Marvel collection includes no less than 30 pieces. This means fans have a wide range of options for colors in the unique Avengers-inspired packaging. Some of the key pieces in this avengers cosmetics collection include the Spider Man-inspired matte lipsticks and the Captain America-inspired BB Cushion.
In 2011, MAC Cosmetics released a collection inspired by Wonder Woman that became one of the highest-selling cosmetics collections of the year. Superhero-inspired makeup lines are hugely popular with consumers due to the fun, graphic packaging these collections usually feature and the opportunity for bright, themed colors.
What Makes This Trend Stand Out
- Superhero Cosmetics Collections
- Collaborations between cosmetic companies and popular media franchises are becoming increasingly popular, enticing consumers with fun and graphic packaging designs.
- Extensive Cosmetics Collections
- Cosmetic companies are responding to consumer demand for greater variety and customization by releasing larger collections with more color options.
- Themed Lipsticks
- Cosmetic companies are developing themed lipsticks, often inspired by popular media franchises, as a way to entice consumers with unique designs and colors.
Sectors Adopting This
- Cosmetics
- Cosmetic companies are partnering with popular media franchises to create unique and extensive cosmetic collections, encouraging consumers to purchase larger quantities of products with unique designs.
- Media and Entertainment
- Media franchises like Marvel are expanding into the cosmetic industry, partnering with cosmetic companies to further promote and market their brand.
- Retail and Merchandising
- Cosmetic companies and media franchises are using extensive and themed cosmetic collections to attract consumers to retail stores, encouraging more in-store purchases.
