These new Mad Beauty masks take advantage of the qualities that are touted by some of the most popular Disney princesses, by infusing them with ingredients that speak to each one's character.
For example, the mask that features Aurora from 'Sleeping Beauty' boasts lavender, which is celebrated for its relaxation properties that sooth the skin while promoting sleep. The mask that features Ariel from 'The Little Mermaid' boasts ingredients that deeply hydrate the skin, such as cucumber. By marketing its masks in this way, Mad Beauty is able to appeal to the many Disney fans out there who are looking to celebrate their favorite characters.
All of the masks can be purchased at Top Shop, however only the retailer's UK locations currently offer them.