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100 Halloween Brand Activations

From Screaming Soda Campaigns to Halloween-Themed Dessert Donuts

— October 31, 2018 — Marketing
These Halloween brand activations are bound to delight individuals during the month of October. Companies have focused on bringing a ghostly, spooky, and at times — absolutely terrifying, experiences to their consumers. Whether this would be through an interactive pop-up, a horror-themed escape room or a simple packaging iteration, the seasonal product is bound to set the mood for October.

Some Halloween brand activations have an established recipe that gets 'spiced up' every year. For example, last year Starbucks released two seasonal Frappuccinos — a zombie- and a vampire-inspired one. This year, the coffee company is boasting its witchy blended beverage.

Other Halloween brand activations take advantage of the new tools the tech industry has at their disposal — Jägermeister, for example, partnered with Snapchat for a 'Divine the Darke' experience which is an AR-powered tarot reading.
7.2
Score
Popularity
Activity
Freshness
100
Haunting Theatrical Experiences
Haunting Theatrical Experiences
'The Soulless Ones' Offers 105 Immersive Scenes to Explore
<
99
Spooky Free Pancake Promotions
Spooky Free Pancake Promotions
The IHOP Scary Face Pancake is Free for Kids Under 12 on Halloween
<
98
Haunted Chocolate Factory Tours
Haunted Chocolate Factory Tours
The Seattle Chocolate Factory's Immersive Tour is Family-Friendly
<
97
Organic Free-From Halloween Candies
Organic Free-From Halloween Candies
The YumEarth Organic Candy Corn is Vegan and Gluten-Free
<
96
Haunted Halloween Train Rides
Haunted Halloween Train Rides
Pennsylvania's Haunted Halloween Train is Not for the Faint of Heart
<
95
Spooky Halloween Slushies
Spooky Halloween Slushies
Magic Kingdom's New Witch's Frozen Brew Features Multiple Layers
<
94
Nightmarish Donut Deliveries
Nightmarish Donut Deliveries
Hurts Donuts is Offering Scary Clown Deliveries for Halloween
<
93
Jack-o'-Lantern Breakfast Breads
Jack-o'-Lantern Breakfast Breads
The Asda Halloween Crumpets are Adorned with a Spooky Smile
<
92
Free Burrito Costume Contests
Free Burrito Costume Contests
Chipotle's Halloween Contest Will Reward Free 'Booritos' For a Year
<
91
Halloween Pancake Art Challenges
Halloween Pancake Art Challenges
This Pancake Art Challenge Comes in a Special Halloween Edition
<
90
Spooky Subscription Boxes
Spooky Subscription Boxes
The Lineup Created a Special 'Creepy Crate' with YouTube's Top5s Channel
<
89
Sauce Packet-Inspired Tortilla Chips
Sauce Packet-Inspired Tortilla Chips
Taco Bell's Diablo Tortilla Chips are Limited-Edition
<
88
Ocean Liner Halloween Events
Ocean Liner Halloween Events
Disney Cruise Line's 'Halloween on the High Seas' Targets Families
<
87
Spooky Vampire Coffee Beverages
Spooky Vampire Coffee Beverages
The 'Vampire Frappuccino' is Available at Starbucks UK Locations
<
86
Haunting Vodka Ads
Haunting Vodka Ads
Svedka Vodka Created Creepy Retargeted Ads for Halloween That "Curse" Viewers
<
85
Halloween Coffee Samplers
Halloween Coffee Samplers
ReAnimator Coffee's 'Trick or Treat' Set Revives Last Year's Crops
<
84
Frightening Sugar-Free Sodas
Frightening Sugar-Free Sodas
These Fanta Halloween Soft Drinks are Limited-Edition and Refreshing
<
83
Mysterious Blended Coffee Drinks
Mysterious Blended Coffee Drinks
The Starbucks Halloween Mystery Frappuccino is Available in Japan
<
82
Spooky Seasonal Baking Mixes
Spooky Seasonal Baking Mixes
These Green's Halloween Dessert Mixes are Sweet and Easy to Prepare
<
81
Health-Conscious Halloween Candy
Health-Conscious Halloween Candy
The 'Spookies' Treats are Vegan, Nut-Free, and Kosher
<
80
Mummified Halloween Donuts
Mummified Halloween Donuts
Krispy Kreme Launhced a New Creme-Filled Donut for Halloween
<
79
Blended Halloween Horchatas
Blended Halloween Horchatas
Disneyland's Frozen Abuelita Chocolate and Horchata is a Spicy Treat
<
78
Halloween-Themed Dessert Donuts
Halloween-Themed Dessert Donuts
The Dunkin' Donuts Oreo Donut is Spooky and Tasty
<
77
Haunting VR Elevators
Haunting VR Elevators
Fanta Created 'The 13th Floor' VR Experience for Halloween
<
76
Halloween-Colored Licorice Candies
Halloween-Colored Licorice Candies
The New Twizzlers Pull 'N Peel Flavor is Orange & Black Cherry
<
75
Glowing Zombie Cocktails
Glowing Zombie Cocktails
Applebee's October Drink of the Month Will is the New Dollar Zombie
<
74
Interactive Cryptocurrency Halloween Campaigns
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
<
73
Witchy Halloween Drinks
Witchy Halloween Drinks
Starbucks Japan is Rolling Out a Witch Frappuccino for Halloween
<
72
Sweet Zombie-Inspired Drinks
Sweet Zombie-Inspired Drinks
Starbucks is Rumored to Be Preparing a Flavorful 'Zombie Frappuccino'
<
71
Spooky QSR Makeovers
Spooky QSR Makeovers
The McDonald’s Trick. Treat. Win! is Being Celebrated with Freaky Decor
<
70
Halloween-Inspired Gaming Events
Halloween-Inspired Gaming Events
Fortnitmares Brings Horror to the Popular Battle Royale Game
<
69
Charcoal-Colored Halloween Frappuccinos
Charcoal-Colored Halloween Frappuccinos
Starbucks' Zombie Frappuccino is Perfect for the Season
<
68
Spooky Condiment Packaging
Spooky Condiment Packaging
Marmite Launched Limited-Edition Trick and Treat Packages for Halloween
<
67
Undead Insurance Commercials
Undead Insurance Commercials
Farmers' Halloween Ad for Insurance Comically Addresses the Afterlife
<
66
Gruesome Tea Beverages
Gruesome Tea Beverages
'The Alley' in Toronto is Serving Fruit Tea in a Blood Bag for Halloween
<
65
Curated Horror Film Experiences
Curated Horror Film Experiences
'Huluween' Now Includes a Film Festival of Independent Filmmakers
<
64
Candy Brand Halloween Campaigns
Candy Brand Halloween Campaigns
Mars Inc. Created a Series of Frightening Commercials
<
63
Creatively Romantic Beauty Commercials
Creatively Romantic Beauty Commercials
Shiseido Targets Halloween Consumers with Heart-Warming Ads
<
62
Spooky Seasonal Bath Collections
Spooky Seasonal Bath Collections
Lush's Halloween 2018 Collection is Now Available Online
<
61
Halloween-Themed Candy Amusement Parks
Halloween-Themed Candy Amusement Parks
The Hersheypark Offers Guests Spooky Halloween Adventures
<
60
Vampiric Vodka Packaging
Vampiric Vodka Packaging
SVEDKA's Limited-Edition Vodka Box Design Features Bloody Fangs
<
59
Halloween Candy Cupcakes
Halloween Candy Cupcakes
The Hostess Candy Corn Cupcakes are a Different Take on Halloween Treats
<
58
Spooky Cake Boxes
Spooky Cake Boxes
Mr. Kipling Sells Halloween Chocolate and Slime Slices & Toffee Terror Whirls
<
57
Spooky Cemetery Events
Spooky Cemetery Events
Tromeo’s Halloween Cemetery Scare! Has a "Buried Alive Experience"
<
56
Screaming Soda Campaigns
Screaming Soda Campaigns
Fanta Set Up a Scream-Inducing Soda Vending Machine for Halloween
<
55
Edible Haunted House Kits
Edible Haunted House Kits
Trader Joe's Haunted House Chocolate Cookie Kit is a Fun & Spooky Treat
<
54
Interactive Ghost Story Campaigns
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
<
53
Halloween Doughnut Promotions
Halloween Doughnut Promotions
This Halloween, Krispe Kreme is Giving Away Free Doughnuts
<
52
Free-From Halloween Candies
Free-From Halloween Candies
Enjoy Life's Miniature Halloween Candies are Allergy-Friendly
<
51
Spooky Prepackaged Bread Branding
Spooky Prepackaged Bread Branding
The Warburtons Halloween Packaging is Playful and Eye-Catching
<
50
Designer Halloween Sweater Giveaways
Designer Halloween Sweater Giveaways
The Halloween Off-White Crew Necks are Free In-Store
<
49
Cauldron-Shaped Bath Bombs
Cauldron-Shaped Bath Bombs
Waywardalchemy's 'Enchanted Elixir' Bath Bombs are Great for Halloween
<
48
Halloween-Inspired Lipsticks
Halloween-Inspired Lipsticks
These New Shades from LASplash Cosmetics Have Eerie Themes
<
47
Boozy Halloween Makeover Experiences
Boozy Halloween Makeover Experiences
Freixenet Partners with Duck & Dry for Its Halloween Campaign
<
46
Short-Form Horror Campaigns
Short-Form Horror Campaigns
Hulu's 'Huluween' Campaign Rolled Out Six Short-Form Anthology Films
<
45
Witch-Themed Blended Beverages
Witch-Themed Blended Beverages
Starbucks' Witch's Brew Frappuccino is a Purple-Clad
<
44
Experimental Halloween Desserts
Experimental Halloween Desserts
Salt & Straw Created a Set of Spooky Ice Cream for Halloween
<
43
Halloween Candy-Packed Ice Creams
Halloween Candy-Packed Ice Creams
The Baskin-Robbins Candy Bar Mashup Ice Cream is Treat-Packed
<
42
Live-Action Zombie Mazes
Live-Action Zombie Mazes
Thorpe Park Resort and AMC are Introducing Frightening Halloween Mazes
<
41
Fear-Inducing Halloween Attractions
Fear-Inducing Halloween Attractions
Halloween Haunt at Canada's Wonderland Introduces New Terrors
<
40
VR Horror Cinema Pop-Ups
VR Horror Cinema Pop-Ups
Veero and WeAreCinema are Hosting a 'Haunted Cinema' for Halloween
<
39
Mysterious Halloween Mazes
Mysterious Halloween Mazes
Alton Towers is Set to Debut a Brand New Scare Maze for 2017
<
38
TV Show-Inspired Haunted Houses
TV Show-Inspired Haunted Houses
The Stranger Things Haunted House Features Frights and Foods
<
37
Soft Drink-Integrated Donuts
Soft Drink-Integrated Donuts
Krispy Kreme's Limited-Edition Donuts Feature Vimto Frosting & Icing
<
36
Mystery Halloween Candies
Mystery Halloween Candies
HI-CHEW is Introducing a Sweet and Sour Mystery Candy Product
<
35
Spooky Soda Carnivals
Spooky Soda Carnivals
Fanta's Traveling 'Twisted Carnival' Shares Immersive Halloween Experiences
<
34
VR Haunted Houses
VR Haunted Houses
Toronto's House of VR is Creating an Unforgettable Haunted House for Halloween
<
33
Charcoal Halloween Snacks
Charcoal Halloween Snacks
The Nékter Juice Bar's 'Scary Skoop' is a Healthy Halloween Indulgence
<
32
Flavor-Reversing Halloween Candies
Flavor-Reversing Halloween Candies
These Halloween Skittles Play with Flavors and Names
<
31
Horror Film Escape Rooms
Horror Film Escape Rooms
The Saw Escape Room in Las Vegas Offers an Immersive Experience
<
30
4D Halloween Roller Coasters
4D Halloween Roller Coasters
The Zombies 4D Interactive Dark Ride is a Terrifying Attraction
<
29
Spooky Cabaret Shows
Spooky Cabaret Shows
The Ringmaster's Cabaret is the Latest Addition to Six Flags' Fright Fest
<
28
Haunted Clothing Shops
Haunted Clothing Shops
Budweiser's 'King of Fears' Store Doubles as a Haunted House
<
27
Skull-Imprinted Highlighters
Skull-Imprinted Highlighters
Makeup Revolution's 'Ghost Lights Highlighter' Offers a Frosty Glow
<
26
Black-Crusted Spider Web Pizzas
Black-Crusted Spider Web Pizzas
The Pizza Hut China's Wow Black Pizza is Dyed with Cuttlefish Ink
<
25
Witchy Bath Products
Witchy Bath Products
The Wonderland Magic Bath Company Created a Hocus Pocus-Themed Range
<
24
Halloween-Themed Body Collections
Halloween-Themed Body Collections
The New Lush Halloween Collection Offers a Range of Products
<
23
Cookie-Flavored Halloween Candies
Cookie-Flavored Halloween Candies
M&M's New Fall Flavor is Called 'Cookies and Screeem'
<
22
Undead-Inspired Halloween Treats
Undead-Inspired Halloween Treats
Zombie Skittles Pack a Rotten Flavor in the Mix
<
21
Spooky QSR Dessert Confections
Spooky QSR Dessert Confections
The Dunkin’ Donuts Halloween Donuts Come in 13 Variations
<
20
Ghoulishly Green Burgers
Ghoulishly Green Burgers
The Burger King Nightmare King Sandwich is Here for Halloween Only
<
19
80s Sci-Fi-Inspired Candies
80s Sci-Fi-Inspired Candies
IT’SUGAR Launched a Stranger Things Candy Collection
<
18
Celebrity Halloween Cosmetics
Celebrity Halloween Cosmetics
Kylie Cosmetics Halloween Collection Orders Come with 3D Glasses
<
17
AR Tarot Card Readings
AR Tarot Card Readings
Jägermeister's 'Divine the Darke' Halloween Experience Unfolds on Snapchat
<
16
Spooky Skincare Pop-Ups
Spooky Skincare Pop-Ups
The Nivea BOO-tique Introduces the MicellAIR Professional Cleansing Range
<
15
High-Tech Haunted Houses
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
<
14
Luminous Halloween Candy Bars
Luminous Halloween Candy Bars
Hershey's Glow in the Dark Halloween Bundle is a Spooky Treat
<
13
Blackened QSR Drinks
Blackened QSR Drinks
The Burger King Scary Black Cherry Frozen Fanta Drink is Seasonally Spooky
<
12
Halloween Candy-Exchanging Machines
Halloween Candy-Exchanging Machines
A Reese's Vending Machine Lets You Trade Bad Candy for Reese's
<
11
Halloween Bug Burgers
Halloween Bug Burgers
Huxtaburger's Bugstaburger Features Ant Mayo, Blue Buns & Roasted Mealworms
<
10
Mobile Candy Houses
Mobile Candy Houses
The Skittles 'House that Trick or Treats You' Delivers Candy Across Toronto
<
9
Spooky Disney Lip Balms
Spooky Disney Lip Balms
Lip Smackers Released a Tsum Tsum Disney Halloween Collection
<
8
Creepy Clown Burger Campaigns
Creepy Clown Burger Campaigns
Burger King's 'Scary Clown Night' is Giving Away Free 'Whoppers'
<
7
Instagrammable Horror Experiences
Instagrammable Horror Experiences
The Nightmare Machine Experience is an Interactive Horror Pop-Up
<
6
Spooky Collaboration Watches
Spooky Collaboration Watches
The Sneaker Freaker x G-SHOCK 'Redback' DW5700 Watch is Stylish
<
5
Social Media Soda Cans
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
<
4
Spooky Home Security Ads
Spooky Home Security Ads
Xfinity Home Released a Creepy Five-Minute Horror Film
<
3
Spooky Overnight Accommodations
Spooky Overnight Accommodations
Booking.com Offers Users a Spooky Sleepover This Halloween Season
<
2
Spooky Fast Food Sweepstakes'
Spooky Fast Food Sweepstakes'
McDonald's Has a New Halloween-Themed Game Called Trick. Treat. Win!
<
1
Social Media Costume Contests
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
<