Consumers who are looking for a subtle highlighter that can be built up to a full blown glow are likely to appreciate the 'Ghost Lights Highlighter' from Makeup Revolution, which has an eerie-looking skull imprinted onto the pressed powder formula.
The shimmery highlight is a versatile hue of pearl white, which can be used lightly to add a slight sparkle to the area's of one's face that they're looking to accent, or be used heavily to make those areas the focus of a look. In addition, the spooky embellishments on the palette make it the ideal Halloween purchase, especially because it can add some depth to pale costume makeup as well.
The Ghost Lights Highlighter costs just $6 USD, and is available from retailers like Ulta.
What's Driving This Trend
- Spooky Cosmetics
- Creating cosmetics with spookier themes or designs can be seen as a disruptive innovation opportunity, particularly as Halloween approaches.
- Versatile Makeup
- Developing makeup that can be used in a variety of ways, such as this highlighter that can be built up for a full glow or used lightly for a subtle sparkle, presents opportunities for disruptive innovation in the beauty industry.
- Budget Cosmetics
- The popularity of budget-friendly products like the Ghost Lights Highlighter indicates an opportunity for disruption in the affordable beauty sector.
Who This Affects Most
- Beauty
- There is potential for disruptive innovation in the beauty industry, particularly in the development of spookier or more versatile cosmetics.
- Retail
- The success of affordable makeup products like the Ghost Lights Highlighter presents opportunities for disruptive innovation in the retail industry.
- Holiday Retail
- As the Ghost Lights Highlighter is marketed as an ideal purchase for Halloween, there is potential for disruptive innovation in the holiday retail sector, particularly with seasonal cosmetics and decorations.
