Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Fanta Created 'The 13th Floor' VR Experience for Halloween

 - Oct 27, 2017
References: youtube & netimperative
For Halloween this year, Fanta created 'The 13th Floor,' a chilling virtual reality experience that takes viewers on a twisted elevator ride.

As creepy as vampires, ghosts and witches can be, there is nothing more terrifying than finding oneself in a very real, perilous situation that genuinely causes one's fear response to kick in. Whether or not they are claustrophobic, many people are afraid of scenarios that would involve them being trapped inside an elevator that is stuck or broken.

In the 360-degree video for The 13th Floor that has been posted to YouTube, viewers are taken on an elevator ride with an elevator operator who takes them to the underground, with unsettling writing that appears on the doors of the elevator like: "It can hear you," and "It's here."