UBCO, a New Zealand-based electric bike manufacturer, has just begun offering virtual test rides via Youtube in an effort to promote its UBCO 2x2 e-bike range. The new VR experience comes in the form of a 360-degree video, which the company posted to its Youtube channel.
Though the video is best experienced with a VR headset, the company encourages prospective customers who do not own VR-specific gear to check it out on their smartphones and computers. The virtual test ride intends to showcase what it feels like to actually ride a UBCO 2x2 model and contains footage of the bike traversing a variety of different terrain and environments. “We want everyone who is curious to be able to experience the magic of an UBCO 2X2,” said UBCO CMO Neil Tierney, referencing the innovative promotional tool.
Image Credit: UBCO
Key Themes Behind This Trend
- Virtual Reality Test Drives
- Manufacturers can take advantage of VR to give potential customers the experience of test driving their products.
- 360-degree Video Marketing
- Brands can create immersive 360-degree videos to promote their products and attract customers.
- Virtual Product Demos
- Companies can use VR technology to provide their customers with virtual product demonstrations, increasing accessibility and convenience.
Where This Applies
- Electric Bikes
- Electric bike manufacturers can incorporate virtual reality technology to enable potential customers to test ride their bikes from anywhere in the world.
- Automotive
- Automakers can explore virtual reality test driving experiences to showcase their newest cars and attract potential buyers.
- Tourism
- Tourist destinations can create virtual reality experiences to showcase their attractions and increase interest in visiting their locations.
