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Screaming Soda Campaigns

Fanta Set Up a Scream-Inducing Soda Vending Machine for Halloween

— October 27, 2018 — Unique
For Halloween this year, Royal (also known as Fanta in some parts of the world) set up a soda vending machine that accepted loud screams instead of coins. Those who were able to make enough noise to light up the entire volume meter on the machine were treated to a complimentary soda–but not without a trick from the brand. Those who went to claim their prize had to be quick, or else they'd be grabbed by a creepy hand coming out of the soft drink vending machine.

Naturally, the Scream Machine from Royal works best when people put their screams together and as a result, plenty of noise is generated and more people become curious about the commotion and try releasing their own loud screams.
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