The November 2018 business trends offer new ideas implemented through technological advances. The concepts that are exercised this month push for longevity and elevate the standard lifestyle. The focus to push for better consumer experiences draw in a closer relationship between brands and their audience as well.
Premium beauty label SK-II embodies this concept with the opening of its Smart Store located in Shanghai. Through a plethora of interactive experiences, consumers are able to create their own personal artwork upon entering using its digital wall. There are also smart bracelets to make the technologically-driven shopping experience seamless.
The Lounge by AT&T is both a retail store and a coffee shop, defined as a "second living room" by the company. The location takes advantage of technology through incorporating devices such as coffee robots and the ability to place an order using their custom app.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
