Antonio García Cárceles Creates a Youthful Aesthetic for KLING
Kalin Ned — October 24, 2018 — Life-Stages
References: garciacarceles & behance.net
Madrid-based designer Antonio García Cárceles is tasked to create a visually appealing and consumer-engaging fashion identity for KLING. For the project, the creative focuses on the design preferences of the Millennial audience — the brand's target demographic. The youthful quality is communicated through a fashion identity that builds on color, contemporary movements, and industrial sensibilities.
Antonio García Cárceles creates promotional materials for KLING that embrace flat design and quirky graphics with a retro flair. Moreover, the brand's brick-and-mortar location is the component that most accurately reflects the intended visual perception of the brand. A whimsical contrast is reached within the interior of the shop through the incorporation of playful and boldly colored fixtures on a relatively plain industrial-style backdrop. Moreover, the neon wall art further contributes to the contemporary fashion identity of KLING.
Antonio García Cárceles creates promotional materials for KLING that embrace flat design and quirky graphics with a retro flair. Moreover, the brand's brick-and-mortar location is the component that most accurately reflects the intended visual perception of the brand. A whimsical contrast is reached within the interior of the shop through the incorporation of playful and boldly colored fixtures on a relatively plain industrial-style backdrop. Moreover, the neon wall art further contributes to the contemporary fashion identity of KLING.
Trend Themes
1. Industrial Whimsy - Designing fashion spaces that incorporate industrial backdrops with bold, playful fixtures and elements creates a unique and innovative aesthetic that appeals to younger audiences.
2. Flat Design with a Retro Flair - Embracing flat design and quirky graphics with a retro flair in promotional material introduces an engaging, contemporary and playful visual identity for brands.
3. Youthful Industrialism - A youthful and industrial fashion identity that uses bold colors and contemporary movements to convey the taste of millennial audiences is a fresh approach for brands targeting this demographic.
Industry Implications
1. Retail Fashion - Incorporating bold, playful fixtures and elements on a plain industrial-style backdrop and using neon wall art can enhance the visual perception and inviting atmosphere in retail fashion spaces.
2. Print and Graphic Design - Applying flat design with a retro flair through quirky graphics is a fresh and engaging approach for brands looking to appeal to younger audiences through print and graphic design materials.
3. Interior Design - Integrating playful and boldly colored fixtures on plain industrial backdrops while incorporating neon wall art in interior design adds a visually-pleasing contrast that appeals to younger generations with a bold sense of taste.
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