A Lime lifestyle store is set to open in Santa Monica, California, in an attempt to separate the brand from other scooter-sharing and bike-sharing services. According to Lime these new stores will "place heavy importance on community engagement, rider education, and brand experience.” The news of the first Lime lifestyle store was discovered through a job listing on the company's website seeking a store manager.
The plans for the store came through Lime's investor Fifth Wall Ventures and the stores will be constructed in partnership with tech companies and real estate developers. The Lime lifestyle store will serve as a deployment center for the scooters, as well as functioning as a charging station, and a retail location for apparel and accessories related to the brand.
Image Credit: Lime