Hot on the heels of a recent name change, Weight Watchers -- now known as WW -- has opened up a 'Freestyle Café' in Brooklyn's Barclays Center. While the location may seem like an unusual choice for a diet-specific café, the idea is to offer visitors to the Barclays Center some healthier alternatives to usually indulgent stadium fare.
The Freestyle Café is the first-ever WW café. To pay homage to its location, the café boasts a special BKLN's menu, curated by Iron Chef Cat Cora. In keeping with the WW points system, the café will offer healthy Mediterranean-inspired entrees, including Sesame Lamb Meatballs, Grilled Street Corn, and a Mediterranean Buddha Bowl. All the points are listed alongside each item, so those following the WW system can enjoy a meal without fear of derailing their diet. As WW's SVP of Marketing Sherry Thompson explains, "We want to be places people don’t expect us to be but where they still need healthy food."
Image Credit: WW.