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Innovative Tech-Savvy Pop-Up Marketplaces

PopSquare Helps Businesses Achieve a Seamless Experience

— October 27, 2018 — Marketing
PopSquare is a digitally friendly pop-up marketplace that helps businesses with the execution of temporary activations. With a promise to "save up to 90% of effort and time," the platform provides innovators and designers with tools and insights that contribute to the successful execution of pop-up store locations in China.

PopSquare is based in Hong Kong. The company leverages the latest developments in technology to provide an extremely efficient service. The pop-up marketplace is AI-powered and harnesses big data, machine learning, sensor fusion, and computer vision to benefit its clients.

The platform has the ability to help independent designers in reaching their target consumer. The service advises and assists in setting up and running pop-up activations across different locations in China while providing big data-informed insights about the target marketplace.
Trend Themes
1. Digitally Enhanced Pop-up Marketplaces - Opportunity to leverage AI, big data, machine learning, and computer vision to create highly efficient pop-up marketplaces.
2. Streamlined Temporary Activations - Opportunity to assist businesses in executing successful pop-up locations with minimal effort and time.
3. Targeted Marketing Insights - Opportunity to leverage big data to inform pop-up activation strategies and reach specific consumer markets.
Industry Implications
1. Retail - PopSquare's digital platform offers a disruptive innovation opportunity for retailers looking to create efficient temporary activations for targeted market segments.
2. Event Planning - PopSquare's streamlined service offers an innovative solution for event planners and marketers looking to efficiently execute temporary activations.
3. Technology Services - Opportunity for technology service providers to collaborate with PopSquare in leveraging the latest tech developments for streamlining pop-up marketplaces.
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