The Calvin Klein x Amazon Fashion NYC Market is "Phygital"

 - Oct 4, 2018
References: facebook & wwd
The Calvin Klein x Amazon Fashion NYC Market will soon be set up in New York City's Flatiron District as a three-day interactive "phygital" experience that fuses the traditional marketplace atmosphere with digital features.

On-site, various experiences will drive visitors to Amazon.com/mycalvins, which is where various Calvin Klein products for women and men can be found. The market will feature the Fall 2018 Calvin Klein Jeans advertising campaign and a recreation of the Together in Denim Billboard, which will invite visitors to see themselves integrated into the installation.

Those who visit the Calvin Klein x Amazon Fashion NYC Market will also have the chance to win prizes, underwear, jeans and accessories, as well as exclusive event-only pieces of merchandise. For the utmost ease, the #MyCalvins Campaign Shop is set to let people try on styles and conveniently make purchases from the Amazon app.