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Metallic Color Series

Pantone's Metallic Shimmers is a New Color Range Inspired by Technology

— October 13, 2018 — Business
Pantone, creators of Pantone Matching System, have recently released a new slew of colors, known as Metallic Shimmers. Ranging from traditional silvers and golds to an aggressive blue diode, the range consists of 200 colors and is meant to be a reference point for modern designers. This focus on modern design, specifically 21st century electronics, was the key inspiration for the Metalic Shimmers collection as it aimed to capture the colors that are being used or may be used in this space.

While Pantone developed this new color series with the tech market in mind the company also believes they will also be incredibly influential in all consumer product companies. The color series also aims to make the development process easier as companies will have a resource to consult when creating new products for the market.
Trend Themes
1. Metallic Shimmers - Opportunity for disruptive innovation in the tech market by incorporating the new range of colors inspired by modern electronics.
2. Reference for Designers - Opportunity for disruptive innovation in design industries by utilizing Pantone's Metallic Shimmers as a resource for creating modern and innovative consumer products.
3. Simplifying Development Process - Opportunity for disruptive innovation in consumer product companies by using the Metallic Shimmers collection as a guide for easier product development.
Industry Implications
1. Tech Market - Opportunity for disruptive innovation in the tech market by incorporating Pantone's Metallic Shimmers color range in electronic devices and accessories.
2. Design Industries - Opportunity for disruptive innovation in design industries by utilizing Pantone's Metallic Shimmers as a reference for creating modern and innovative products in various sectors such as fashion, home decor, and automotive.
3. Consumer Product Companies - Opportunity for disruptive innovation in consumer product companies by leveraging Pantone's Metallic Shimmers collection to streamline and enhance the product development process across different industries.
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