The Pantone Color of the Year 2022 is Launching with NFT Art
Laura McQuarrie — December 13, 2021 — Art & Design
References: pantone & designtaxi
The Pantone Color of the Year 2022 is making history as a hue that was created from scratch and Very Peri is being introduced to the world with its very own NFT collection. Laurie Pressman, Vice President of the Pantone Color Institute says that “The complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.” This unique periwinkle shade from the color authority captures the spirit of innovation and an exciting digital future ahead, and it is fitting that it is the very first color launching with official non-fungible tokens.
The digital assets created by artist Polygon1993 are based on the Tezos blockchain, which was selected for its efficiency and relatively low environmental footprint. Currently, the pieces can be seen at the ARTECHOUSE in New York City.
The digital assets created by artist Polygon1993 are based on the Tezos blockchain, which was selected for its efficiency and relatively low environmental footprint. Currently, the pieces can be seen at the ARTECHOUSE in New York City.
Trend Themes
1. Color-focused NFT Collections - The increasing popularity of NFTs coupled with color-focused collections presents an opportunity for artists and designers to explore new avenues for self-expression and commercial viability.
2. Tezos Blockchain Integration - Efficient and eco-friendly Tezos blockchain integration in NFT artwork creation presents an opportunity to revolutionize the digital art industry and reduce its environmental impact.
3. Pantone Color Institute Partnerships - Partnering with iconic color authorities such as the Pantone Color Institute provides an opportunity for NFT creators to leverage the cachet of established color brands to drive interest and demand for their digital creations.
Industry Implications
1. Digital Art - The integration of blockchain technology and NFTs presents an opportunity for digital artists to create and monetize unique works of art that are verifiably scarce and tradable in the rapidly-evolving digital art market.
2. Fashion and Design - The use of color-focused NFT collections provides an opportunity for fashion and design companies to create unique digital assets to enhance and activate their brand identity and engage with their audiences in a new and innovative way.
3. Blockchain Technology - The increasing use of blockchain technology in NFT creation and distribution presents an opportunity for blockchain developers and companies to build innovative solutions that support the growth and mainstream adoption of NFTs in different industries.
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