Pantone and Spatial Labs (also known as sLABS and dubbed "the wearable Internet," partnered to launch a new wearable hardware product with the intention of standardizing colors in the metaverse.
sLABS founder Iddris Sandu, says, "We recognized a gap in the Web3 industry and took this as an opportunity to develop hardware that would equip users and creatives with the tools they need to create, engage, and share with their communities while bridging the physical and digital worlds like never before."
The innovative technology was unveiled at an official launch event and guests were given the chance to try Pantone’s SkinTone Guide through LNQ, which allows users to develop their own metaverse characters called Auras. Additionally, Pantone and sLABS collaborated on a collection of six colors to represent the brand's identity.
What's Driving This Trend
- Standardized Colors in Metaverse
- Pantone and sLABS are providing a solution for color consistency in the Metaverse, creating opportunities to explore new ways of using color in virtual environments.
- Wearable Hardware for the Metaverse
- sLABS is meeting the needs of Web3 with a new hardware device that aims to help creatives bridge the physical and digital worlds in new ways.
- Personalized Metaverse Characters
- The creation of Auras with SkinTone Guide through LNQ suggests opportunities for individualization of virtual characters in the Metaverse.
Who This Affects Most
- Fashion and Apparel
- The Metaverse could lead to new innovations in fashion and apparel, such as advanced measuring technology and virtual try-ons.
- Entertainment
- The use of wearable tech in the Metaverse opens opportunities for interactive entertainment and immersive experiences.
- Design
- The Metaverse and standardization of colors creates new opportunities for graphic design and branding in virtual environments.
