JCPenney launched 'Peyton and Parker' as a new private-label brand specifically for families and socially connected moms—in particular, JCPenney notes that the first capsule collection was "designed to inspire Instagram-worthy moments."
To help families put together a range of photo-worthy looks, the classic pieces are designed to be mixed and matched with ease, yet still allow an individual's personal sense of style to shine through. As such, releases from Peyton and Parker are set to be available seasonally as part of limited-edition capsule collections.
Beyond apparel, the first collection will share a range of matching accessories, shoes and home items for creating perfectly coordinated photographs. As part of the launch of Peyton and Parker for this year's holiday season, JCPenney will be sharing a social media campaign on Instagram starring mom influencers.