These JCPenney Collections Boast a Fashion-Forward Edge
Michael Hemsworth — September 7, 2023 — Fashion
References: jcpenney & storebrands
These new JCPenney collections have been created in partnership with celebrity stylish Jason Bolden as a series of garments for men and women alike to help them elevate their everyday looks.
The collections include the J. Ferrer x Jason Bolden and Wothington x Jason Bolden collections, which include fashionable styles for men and women, respectively. The J. Ferrar x Jason Bolden collection will offer modern cuts in sizes from S through 5XL and 30x32 to 38x32, while the Worthington x Jason Bolden shows off chic autumn styles in sizes from XS through 3X and 2 to 24W. The two collections will be available at the brand's more than 650 locations starting September 7, 2023.
Chief Merchandising Officer Michelle Wlazlo spoke on the new JCPenney collections saying, "Whether you’re dressing for the everyday or your own spotlight moment, these collections continue to represent JCPenney’s belief that fashion belongs to every body with the perfect fit, trend-right styles and affordable price every time. It’s been truly amazing working with Jason on these collections. You can see his creativity, keen eye, and sense of style in every piece and I’m so proud of this first-ever stylist collaboration for JCPenney.”
The collections include the J. Ferrer x Jason Bolden and Wothington x Jason Bolden collections, which include fashionable styles for men and women, respectively. The J. Ferrar x Jason Bolden collection will offer modern cuts in sizes from S through 5XL and 30x32 to 38x32, while the Worthington x Jason Bolden shows off chic autumn styles in sizes from XS through 3X and 2 to 24W. The two collections will be available at the brand's more than 650 locations starting September 7, 2023.
Chief Merchandising Officer Michelle Wlazlo spoke on the new JCPenney collections saying, "Whether you’re dressing for the everyday or your own spotlight moment, these collections continue to represent JCPenney’s belief that fashion belongs to every body with the perfect fit, trend-right styles and affordable price every time. It’s been truly amazing working with Jason on these collections. You can see his creativity, keen eye, and sense of style in every piece and I’m so proud of this first-ever stylist collaboration for JCPenney.”
Trend Themes
1. Stylist-designed Collections - The partnership between JCPenney and celebrity stylist Jason Bolden highlights the trend of stylist-designed collections in the retail industry.
2. Inclusive Sizing - JCPenney's J. Ferrar x Jason Bolden and Worthington x Jason Bolden collections cater to a wide range of sizes, reflecting the growing trend of inclusive sizing in the fashion industry.
3. Affordable Fashion - JCPenney's emphasis on affordable price points in their collaboration with Jason Bolden aligns with the trend of accessible and affordable fashion for consumers.
Industry Implications
1. Fashion Retail - The collaboration between JCPenney and Jason Bolden presents new opportunities for fashion retailers to partner with celebrity stylists for exclusive collections.
2. Plus-size Fashion - The inclusive sizing offered in the JCPenney collections by Jason Bolden opens doors for the growth of plus-size fashion in the industry.
3. Fashion Design - The introduction of stylist-designed collections at JCPenney indicates an emerging trend for fashion designers to collaborate with retailers for mutually beneficial partnerships.
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