October is Breast Cancer Awareness Month and JCPenney and HairToStay have teamed up to support low-income cancer patients undergoing chemotherapy. The American retailer's has teamed up with the nonprofit organization thanks to its focus on helping cancer patients afford scalp cooling treatments across the US.
"Approximately 8% of cancer patients will elect to not go through chemotherapy, a potentially life saving treatment because of the fear of hair loss. The process of scalp cooling can dramatically reduce chemotherapy induced hair loss, but it is a new treatment that is often not covered by public and private insurance." JCPenney and HairToStay aim to tackle this issue with the retailer's $50,000 donation, with proceeds helping to fund hair-preserving, scalp cooling treatments.
JCPenney Beauty is also committed to raising breast cancer awareness with education about their initiative with HairToStay offered for consumers, associates and JCPenney Beauty salon stylists at locations across the United States
What Makes This Trend Stand Out
- Scalp Cooling Treatments
- Scalp cooling is a new treatment that has the potential to significantly reduce chemotherapy-induced hair loss and represents an opportunity for innovation in the field of cancer care.
- Charitable Retail Partnerships
- Charitable partnerships between retailers and nonprofits represents a trend in corporate social responsibility that can lead to innovative solutions to societal problems.
- Breast Cancer Awareness Month Initiatives
- Breast Cancer Awareness Month provides an opportunity for businesses to raise awareness about breast cancer and demonstrate their commitment to supporting cancer patients, a trend that highlights a growing focus on corporate social responsibility.
Sectors Adopting This
- Healthcare
- The healthcare industry has an opportunity to explore innovative treatments and support mechanisms for cancer patients that could improve quality of life and offer relief from treatment side effects.
- Retail
- Retailers have the potential to utilize their resources and expansive networks to support charitable causes and drive positive change in society.
- Nonprofit
- Nonprofit organizations can benefit from partnerships with retailers to expand their reach and create innovative solutions to societal problems.
