Pacific Shaving Company's colorful shaving creams for men and women help to bring awareness to important health and social causes in an eye-catching way. The #ShaveWithPurpose collection introduces six rich and moisturizing products, each of which represents a different cause. There's Green for Mental Health Awareness, Pink for Breast Cancer Research and Purple to represent LGBTQ+ Equality & Inclusion. Notably, 10% of the proceeds from each sale go to non-profit organization partners, which include the American Foundation for Suicide Prevention, Prostate Cancer Foundation and others.
The effective and cause-driven grooming products for men and women help to turn an everyday action into a charitable one, making it easy for people to support a range of worthy causes.
Key Themes Behind This Trend
- Cause-driven Grooming
- Opportunity to create grooming products that represent and support different causes.
- Charitable Shopping
- Opportunity to create a line of charitable products that donates a portion of proceeds to non-profit organizations.
- Awareness-inspired Packaging
- Opportunity to create eye-catching and colorful packaging that represents and supports important causes.
Where This Applies
- Personal Care
- Opportunity for personal care industry to create cause-driven products that drive charity.
- Non-profit Organizations
- Opportunity for non-profit organizations to partner with companies to create cause-driven products and receive a portion of proceeds.
- Retail/e-commerce
- Opportunity for retail and e-commerce companies to sell cause-driven products that resonate with socially conscious consumers.
