HUMANITEA Company launched its premium organic tea in environmentally friendly packaging with a lower carbon footprint. The brand's premium organic tea and lemonade line stands out as the first ready-to-drink tea beverages packaged in the environment friendly Tetra Pak paper cartons.
Made with real brewed organic tea leaves from India and organic cane sugar, the drinks can be found in refreshing varieties like Coconut Lemonade, Unsweetened Black Tea, Passionfruit + Kiwi Green Tea and Wildberry + Lime Hibiscus Tea.
As its name suggests, a percentage of the profits from the sales of beverages will go towards supporting humanitarian causes like Together We Rise and The American Foundation for Suicide Prevention. With these nonprofit partnerships, the brand empowers consumers to help make a difference on a local and global scale.
Key Themes Behind This Trend
- Eco-friendly Packaging
- HUMANITEA's use of Tetra Pak paper cartons presents an opportunity for other beverage companies to explore and adopt more sustainable packaging options.
- Purpose-driven Marketing
- HUMANITEA's partnership with nonprofit organizations to donate a portion of sales presents an opportunity for companies to incorporate cause-related marketing into their own business models.
- Organic/sustainable Ingredients
- The use of real brewed organic tea leaves and organic cane sugar presents an opportunity for companies to explore the use of sustainable and natural ingredients in their products.
Where This Applies
- Beverage Manufacturing
- The beverage industry can observe and adopt eco-friendly packaging and use organic and sustainable ingredients to thrive in the market.
- Nonprofit/charity
- Collaboration with beverage brands like HUMANITEA can present a lucrative fundraising opportunity for nonprofits and charities.
- Marketing and Advertising
- Marketing agencies and firms can explore cause-related marketing strategies that align with client values to differentiate themselves from competitors.
