TEAKOE, the fizzy tea brand, has launched newly rebranded packaging that reflects its better-for-you approach to healthy, ingredient-conscious fizzy beverages. TEAKOE’s rebranded packaging can be spotted over the next three to six months at participating Whole Foods, Kroger, Natural Grocers Vitamin Cottage, King Soopers, Sprouts, Amazon, and more. TEAKOE prides itself on being certified organic and low-calorie, and its products contain only 2-7 grams of sugar and natural caffeine.
“Our new vision for TEAKOE was inspired by old-school athletics from the 70s and 80s, defined by iconic apparel, bold personalities, and a hustle-hard mentality,” Lamora Design comments. “These cans are dressed in uniforms, not wraps. Each flavor has its own team. [...] Lastly, the aluminum can construct is infinitely recyclable and the purposeful packaging design promotes the removal of “uniforms” for more sustainable recyclability.”
Image Credit: TEAKOE
Key Themes Behind This Trend
- Better-for-you Beverages
- Opportunities for developing more ingredient-conscious, low-calorie, and natural caffeine-based fizzy beverages in rebranded packaging.
- Sustainable Packaging
- Opportunities for creating more recyclable packaging and promoting sustainable design for better recyclability.
- 70s and 80s Influenced Branding
- Opportunities for brands to include retro-branded packaging and design elements in various industries.
Where This Applies
- Beverage Industry
- Brands can enter the beverage industry by offering better-for-you fizzy drinks with sustainable and attractive packaging design.
- Packaging Industry
- Innovations in the packaging industry for more recyclable materials and designs to promote sustainable and functional packaging for various industries.
- Fashion Industry
- Brands can create sporty and retro-clothing lines inspired by the old-school athletic branding of the rebranded fizzy tea packaging design.
