The Equitea Co. goes above and beyond taking the guesswork out of brewing tea—it's also a company that's fiercely devoted to mental health and self-care.
According to The Equitea Co. founder and CEO Quentin Vennie, "Equitea was created out of necessity." After his son was diagnosed with ADHD and a neurologist suggested researching green tea as a natural alternative to medication, Vennie set out to create tea blends as part of a holistic management plan. Now, The Equitea Co.'s Spiced Hibiscus Tea is a finalist in the 2023 NEXTY Awards in the Best New Beverage category.
The Spiced Hibiscus variety stands out for its naturally caffeine-free formula, its high Vitamin C content and an infusion of nutrient-dense ingredients, including purposeful botanicals, warming spices and adaptogens like Schisandra berry.
Key Themes Behind This Trend
- Adaptogenic Tea Blends
- The Equitea Co. offers tea blends infused with adaptogens and purposeful botanicals.
- Holistic Management Plans
- The Equitea Co. promotes holistic management plans that include natural alternatives for mental health.
- Nutrient-dense Beverages
- The Equitea Co. produces nutritious cold-brewed teas with high vitamin C content and other beneficial ingredients.
Where This Applies
- Beverage
- The beverage industry can explore the development of adaptogenic tea blends for mental health benefits.
- Natural Health
- The natural health industry can incorporate natural alternatives, like adaptogenic teas, for holistic management plans.
- Functional Food
- The functional food industry has an opportunity to create nutrient-dense beverages that offer mental health benefits.
