J.C. Penney and Prabal Gurung Partner on a Women's Apparel Collection
Kanesa David — February 18, 2023 — Fashion
References: jcpenney & retaildive
J.C. Penney and Prabal Gurung are collaborating on a new line called "iMPOWER by Prababl Gurung for JCPenney.” The 25-piece, size-inclusive collection of dresses and jumpsuits will also be made available for a brief period this spring to complement the warmer weather. All items are priced under $100, so consumers can find a fashionable outfit without breaking the bank. On March 2 at 12:00 am CST, the collection will go on sale.
“This collection is a celebration of diversity, inclusion and optimism and is an ode to the women who have held my hand and helped me grow,” Gurung said in a statement. “To me, beauty is inclusion in every size, every color, and that is the world I live in and the world I wanted to create with this collection.”
Image Credit: J.C. Penney
“This collection is a celebration of diversity, inclusion and optimism and is an ode to the women who have held my hand and helped me grow,” Gurung said in a statement. “To me, beauty is inclusion in every size, every color, and that is the world I live in and the world I wanted to create with this collection.”
Image Credit: J.C. Penney
Trend Themes
1. Size-inclusive Apparel - Designing clothing for women of all sizes is a disruptive innovation opportunity for the fashion industry to increase accessibility and broaden its customer base.
2. Affordable Fashion - Creating fashionable clothing at an affordable price point is a disruptive innovation opportunity for retailers to meet consumer demand in a post-pandemic economy.
3. Collaborative Collections - Partnering with designers to create limited edition collections is a disruptive innovation opportunity for retailers to drive excitement and increase brand loyalty.
Industry Implications
1. Fashion Retail - The fashion industry can use these disruptive innovation opportunities to increase sales, create brand loyalty, and appeal to a broader customer base.
2. E-commerce - Creating accessible, affordable, and collaborative fashion lines will boost e-commerce sales and provide a competitive edge in the crowded online market.
3. Social Media Influencers - Partnering with social media influencers to promote collaborative collections and size-inclusive apparel is a disruptive innovation opportunity to increase brand awareness and customer engagement.
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