Many products and collections in the March 2023 fashion round-up demonstrate how contemporary brands are effortlessly balancing highly technical and performance-driven features with slick, eye-catching aesthetics. Norse Projects Spring/Summer 2023 menswear collection and Filippa K's Autumn/Winter 2023 capsule are great examples of this. The former debuted a timeless collection that exudes sophistication but also employs fabrics like GORE-TEX, Solotex, and Pertex which guarantee protection from the elements. Filippa K, on the other hand, debuted a breathtaking fashion collection, inspired by 1970s vintage ski aesthetics. Burton also stuns audiences this season with its musically inspired snowboard gear, in collaboration with Run DMC.
Elsewhere, the March 2023 fashion round-up highlights one-off technical releases like the Matador GlobeRider45 travel backpack that is designed to support avid adventure travelers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
